TL;DR below, so here’s a synopsis of some of my research skills:
For the past five years, I’ve held various roles like User Experience Designer and Information Architect. This experience has armed me with the ability to take an anthropological approach in design thinking to take on complex design challenges.
For the past three years, I’ve been working at an Information Architecture Consultancy which has allowed me to gain valuable experience in various industries, including e-commerce, non-profits, education, and finance.
I understand and incorporate complex technical and business requirements into my research and am able to synthesize quantitative data with qualitative user research. To do this, I employ various research methodologies and have the ability to choose the appropriate methods to provide optimal results for any project stage or for the project's desired outcome.
I am an effective communicator and capable of clearly, concisely, and persuasively relaying my research findings through the most effectual medium. I apply a human-centered design approach in recommending simple and thoughtful design solutions based on my insights.
My diverse professional experience and natural curiosity have led me to become an excellent problem solver, and I know I can bring value to any project or product.
View the Full Project: mediawiki.org
This app was developed from concept to prototype with the goal of connecting New York families with free events and activities. Through numerous stages of development, this project can give you an insight into the thought process behind user-based designs.
Shown here are highlights of the methodology used during the development process. To view the full presentation and prototype, click here.
The redesign of this website was a personal project of mine after researching sites with good function but not-so-good design. Using interviews and surveys, I extracted the most used and important aspects of Craigslist to create CraigsSecondList. The goal was to establish a feeling of credibility and safety—the two things users said were lacking most—in the site.
Using analytics, I help create mockups of user profiles to add functionality to the current site. Using the existing architecture, I strategize a simpler layout and user flow to work around the site's usability problems. Currently I am doing guerrilla and heuristic tests based off of user feedback.
* This work is protected, but feel free to contact me to view the work and designs.
The Wikimedia Foundation needed assistance with upcoming product development initiatives. Internally, teams were at a loss for direction with their belief that "everyone is a user," and were having trouble focusing their priorities for mobile initiatives for US audiences. Wikimedia requested that accurate personas be created to humanize the usability of their mobile apps for both the Android and iPhone teams.
Internal interviews: To begin, internal stakeholders were interviewed and surveyed to firm up project goals and blend multiple teams' priorities.
Recruitment Prioritization: Because Wikipedia users are many and diverse, a prioritization survey was created for internal teams to align needs in terms of getting a representative group of participants.
Qualitative User Interviews: We conducted thirty remote user interviews between a demographical– and task-based spread of audiences to ensure a wide breadth of Wikipedia mobile use cases.
Collaborative Workshopping and Affinity Diagramming: Concluding user interviews, teams worked together to find patterns among participants. To focus what we were looking for, parameters were set to center on the users, attitudes and behaviours, goals and motivations, and various interesting tidbits. We pulled 600 data points for analysis.
After synthesis, five clear patterns emerged with which to move forward: editing perception, usage perception, features, downloading apps, and trust in Wikipedia.
Using these patterns and the 600 data points, personas were then paired with audience "jobs to be done" (JTBD) to enhance their value. We were then able to use actual participant data to narrow down Wikipedia’s vast audiences to create five distinct US mobile personas.
Because there was so much valuable data, as a bonus our team was able to create a user journey map as an additional high-level deliverable to outline the common and potential patterns and pain points throughout a user’s experience on the Wikipedia mobile app.
Concluding this project, these data visualizations for Wikimedia established a clear path forward for their 2019 product development. The multiple mobile design teams were able to come together and fully understand their massive user base with a singular vision. These personas, grounded in research, allowed teams to feel confident in decision making based on evidence rather than assumption.